The Truth: LOVED ONES hail from the West coast of the historic Viking settlement of Wirral. Drawing lyrical inspiration from local legend, magic realism and Walt Whitman-esque whimsy, the group depict a windswept naturalism in the vein of British Sea Power and Canadian legends The Microphones, albeit with a very different musical product.

First single ‘Are You Hiding Out In Hell?’ references Alan Moore’s Scouse mage John Constantine, describing a dying world through achingly beautiful, crystalline synthesizer and angelic vocals. Children’s stories are a recurring motif, with much of the melody on the parent album 'The Merry Monarch' - due in early 2012 - produced by warping glockenspiels, toy keyboards and drum patterns picked out on home studio The Hurst Locker’s iron staircase.

Not for nothing was virtual flipside ‘Hi Pressure’ described by 20jazzfunkgreats as: "Uniting all the (wildly varying) music posted here, it allows for a moment of escape. This scribe wouldn’t have a clue what constitutes good music but music that creates its own world within the confines of 3, 4, 5, 12 minute bubbles will always justify its inclusion here…A moment spent on the lowest level of this particular subconscious, hiding from the world amongst the gentle vibrations."

This debut from LOVED ONES is the second ever release on thrill-seeking new independent label Giant Haystacks, whose first single was 'I Didn't Think It Would Hurt To Think Of You' by fellow Northwestern wonders The Heartbreaks. LOVED ONES launch ‘Are You Hiding Out In Hell?’ with a gig at the Bull & Gate, their first official show in London Town after an appearance at the fringe-throwingly cool blogosphere-shaped Binnacle event last month.

05 NOV: Mojo, Liverpool w/ Baxter Dury (Liverpool Music Week)
21 NOV: The Bull & Gate, London (Club Spangle)

soundcloud.com/lovedones