The Act: SASHA ASSAD

The Release: 'CHERRY COLA'

The Format: DIGISINGLE

The Release Date: JULY 3RD 2024

The Digital Link: orcd.co/cherry_cola

The Truth: fresh from her hectic hoedown on the This Feeling stage at the Isle of Wight Festival, Sasha Assad is still very much a half-Egyptian, half Nottinghamshire alternative artist blending indie-rock influences with emotive lyrics and ear-worm hooks. 'Cherry Cola' is her brand new single and, as the follow-up to the radio smashette 'Imagine Mary', represents the second taste of her sophomore EP, entitled 'Casablanker' and out on August 16th.

Sasha brings her band to the knowing wilds of North London for this launch show here:
JULY 11TH 2024 LONDON CAMDEN HAWLEY ARMS

She's a swift mover is Sasha: her debut 'Tearstick' EP only appeared in March, stuffed to the thrills with previous radio hits 'Still' and 'Bad Nature'. 'Cherry Cola' continues the leftfield theme with a raggedly intellectual romantic angle which is fragrantly reminiscent of PJ Harvey preborn on Stiff Records circa '79. It was recorded with Greg Wizard at Brixton Jamm, and continues a raucous romantic theme, as Sasha says: "'Cherry Cola' is a happy little song about being led on! I just wanted to put a light spin on a pretty lame situation and so 'Cherry Cola' was born. True story."

The panda crew encountered Sasha and her band supporting The Manatees at the Sebright Arms last spring and were smitten like lovelorn mittens by a sound which brilliantly mixed modern multi-cultural indiepop norms with old school collegiate rock va va voomings. It's not every evening we get to compare any new act with The Pretenders, The Breeders and Elastica, but it's not every gig where you get to see something as enthralling and enervating as Sasha Assad.

The Sasha Assad journey thus far has been suitably stealthy: some hometown blossomings, tying Notts in knots; some Steve Lamacq spins, BBC Introducing live love, Radio X support, a Truck Festival ruck, lotsa feeling from This Feeling, consistently funtimes at The Dublin Castle and The Lexington and a few previous gentle frenzies at The Hawley Arms.

"Love this! Love this! Love this! Sasha Atlanta Assad's music is a beautiful dreamy voice perfectly surfing on top of a rough-edged aggressive structure of instrumentals! Simplicity balancing on top of monstrous complexity..." - Inpop,