A fringe-flopping fierce panda one sheet

The Band: HATCHAM SOCIAL

The Release: ABOUT GIRLS

The Formats: COMPACT DISC ALBUM & DOWNLOAD

The Label: FIERCE PANDA

The Catalogue Number: NONG 75CD

The Release Date: APRIL 2ND 2012

The Tracklisting:
1. NY Girl
2.Nicola Tells Me
3. Lois Lane
4. Like An Animal
5. Shut Your Mouth
6. Little Savage
7. Invention Of Air
8. Dance With Me
9. Escape From London
10. Would You
11. All Summer Long
12. Somebody Elses You
13. Stick Together

The Truth: London Town-based alternative quartet HATCHAM SOCIAL are poised to come back into the fray with a new album, a revamped line-up and a zestily rewired leftfield pop attitude. The band release About Girls ‚ the follow-up to their (he)artily acclaimed debut You Dig The Tunnel, Ill Hide The Soil ‚ on April 2nd 2012, with the Dance With Me single arriving a week later. To celebrate this edifying event the band head to SXSW in the middle of March and tour the UK from the day of the albums release ‚ full dates below, including a London Cargo headline show which will double up as a fierce panda 18th birthday party.

The new Socialites are David Claxton (guitar) and Riley Difford (bass), who join the centrifugal brotherly song writing force of Toby Kidd (vocals, guitar) and Finn Kidd (drums, vocals). The new album is called About Girls because it is kinda about the girls they have loved and lusted after over the last few years, while a "guitar heavy" sound sees them move away from the synth-dappled sheen of 2009's 'You Dig The Tunnel¦'. Hatcham Social themselves consider 'About Girls' to be "less layered with more concise lyrics which are more playful and honest and from real life." Catch Hatcham off guard and they might even say this is their "party" record.

Certainly, as well as the heroically hooky Dance With Me (key line: ?ìI look like a God when you dance with me¬ù), at the last count there are no fewer than five other possible single tracks on 'About Girls'. No surprise perhaps when one considers Hatcham Social made their name with a slew of unfeasibly catchy seven inches on ubercool labels such as Loog and WAKS, playing the old school indie card which befitted their cardigan-modelling style and sound tracked the band's early days in New Cross and their latter tenure in East London, where they hosted their LivingRoom2 nights and sought to take their gloriously skewed indie tastes to the masses. Verily, the Kidds were playing Shop Assistants b-sides to 'the kids' when the new C86-referencing wave of high flying American lo-fiers and British new poppers were still dancing in the dark.

Also, considering the last proper Hatcham Social single, 'Sidewalk', was released on 10" vinyl with each sleeve created by fans and backed by a video filmed in their record company headquarters on a budget of £140, it comes as no surprise to find that in these austere times Hatcham Social are taking that DIY ethos to new lengths. Hence 'About Girls' was recorded in their very own studio halfway up a mountain in Wales, with the help of Laurie Latham and Jim Anderson. And just as the synth sheen of its predecessor has gone by the wayside so the songs are punchier, perkier, punkier.

When they haven't been going up the mountain and down the pop slope Hatcham Social have been keeping themselves busy elsewhere: Toby produced records for Bridport Dagger, Sunderbans and DID; Finn drummed with Tim and Mark from The Charlatans on their recent acoustic tour; and the two of them have been DJing out and about and supporting the likes of The Maccabees, Good Shoes and Pete & The Pirates when the time was right. Despite no official releases in 2010 they made Artrocker's Top Ten singles of the year with 'NY Girls', which made a fleeting appearance on fierce panda's hypnotically limited 'Gruff Trade' compilation EP, while in 2011 they kept the home fires burning with the free download release of Like An Animal and the Young & Lost digital club single Shut Your Mouth and played a sold out show at the Lexington before Christmas. Hatcham Social: The Comeback? In truth, they never really went away¦

Go and feel the Hatcham force at these spring gigs here:
April 2nd: Coventry, Casbah
April 3rd: Manchester, Deaf Institute
April 6th: Newcastle, Beak's East Event at Head of Steam
April 7th: Sunderland, The Little Room
April 8th: Darlington, Kong
April 9th: Sheffield, Soyo
April 12th: Kingston, New Slang
April 13th: Bath, Moles
April 14th: Preston, Madferret
April 17th: London, Cargo - album launch!
April 19th: Wakefield, The Hop
April 21st: Cardiff, Clwb Ifor Bach
May 5th: Camden Crawl, Lock Tavern

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